Back in june I got some exciting mail – samples of my first collection of quilt fabrics for Felicity Fabrics! Felicity is the new division of Cloud9 Fabrics, and each collection consists of 5 patterns in 2 different colorways. Hemma is the swedish word for at home, and these floral patterns were inspired by paintings found in decorated farmhouses in Hälsingland in Sweden (my home province) known as ’hälsingegårdar’, which are actually on unescos list of world heritage.
Hemma shipped to stores in july, and my next collection for Felicity, Forest Walk, is shipping in october. It is full of fall leaves, ants, forest flowers and berries. Looking forward to seeing these fabrics in all kinds of sewing projects.
Hi, how are you holding up through these strange times?
As a long time freelancer working from home (and living in Sweden where there hasn’t been a curfew) my everyday life hasn’t really been that affected by the last couple of months events. But it’s still surreal to see how the world has shut down, and a real eye opener to just how fast everything can change.
I hope that we can finally begin to see the end of the worst phase, but I’m sure that this is something that will affect the rest of the year too, if not even the years to come. So far none of my projects have been canceled or postponed, so I’m keeping my fingers crossed that everything will continue to flow. If you’d like to see what I’m working on right now, I’ve compiled a list of my social media accounts and shops. Hope that you all stay safe!
Spoonflower– Spoonflower was the first POD shop I opened, and though I don’t update it that often, it currently holds 100+ patterns that can be printed on fabric and wallpaper. Amongst the bestsellers are a simple striped pattern and my climbing monkeys, that was actually created during Make it in Design Summer School. LINK
Society6– some of the patterns from Spoonflower can also be found on a wide array of items on Society6, from pillows and home decor to phone cases and bags. This is where I get to play around with prints and patterns that I’ve made for fun, or things that didn’t end up in a collection. Retro roses is one the bestsellers, but I think my personal favorite is the flax meadow print. LINK
Patternbank– a place to purchase patterns as a standard license (not permitted for use on items for resale) and extended license (items for resale up to 500 units or unlimited) At the moment I’m mostly offering standard/extended licenses, but I’m planning on adding some more premium ones too, or exclusive licenses that can only be sold once. Below are some of my personal favourites! LINK
Spring is finally in the air! It’s been a pretty dreadful winter this year with icy streets and gray days. But the first spring birds have started to sing now and the sun manages to spread some warmth.
At the end of last year these new summery designs were added to CaseApp and i’m so happy to see them begin to decorate phones all over the world. As a little extra surprise I’ve put together these wallpaper freebies so that you can match your case with your screen this mars. They are available in 3 sizes and you can download them using the links below.
I had my work published for the first time, in UPPERCASE surface pattern design guide and on the print & pattern blog
I launched my new website and pattern catalogue May 5th . My computer broke down in mars and I just couldn’t get myself to buy a new one (technology is not my favourite thing to spend money on!) so I finished my website and the editing of all images on an old laptop, which… wasn’t a great idea. As I discovered afterwards all colours looked really weird and the whites had a strange yellowish tone. But I guess it was a lesson learned – always double check everything! I did a looot of editing this spring and summer.
I finally finished the Arts and Business of Surface Pattern Design courses. Last January (!) I bought their self-paced module 2 and 3, and it’s taken me almost 2 years to go through them. Self-paced courses are great most of the time, but it can be hard to take the time for them when you don’t have any deadlines to follow. However, it’s been great having access to them during my first year in licensing.
I settled my first licensing agreements and received my first samples. It’s such a surreal thing seeing your patterns on real products that are actually going to be used by a real person, but so so exciting. And there’s more to come in 2020!
I barely listened to any music, but among the favourites where these songs.
My instagram top 9 was filled to the brim with florals and nature motifs. The Australian Flora pattern seen in the bottom left corner can be found on phone cases and lap top skins over at CaseApp, and the bottom two patterns on the right side are available as standard and extended license through Patternbank.
I created some of my favourite prints & patterns to date – I’m always happiest when I get to work with florals.
I think we are capable of change throughout the year, but to me the marking of a new year is the perfect opportunity to get a fresh start and to really think about what I want and don’t want. Even more so now that we enter a new decade. I wish you all a happy new year and a happy 20’s!
Sometimes a simple ink pen doodle can turn into a new favourite collection…
The newest addition to my pattern catalogue is called Hidden Garden. It’s a 7-piece collection with a vintage touch, full of lush florals and delicate blenders.
These patterns were a pure joy to work on, and I would love to see them on fabric one day.
The full Hidden Garden collection (and many more patterns) can be found in my pattern catalogue. If you are an buyer or art director and would like to access it, send me a quick message and I’ll get back to you with the password.